The Studio

WE DON'T MAKE
SAFE WORK.

ViralMouth is a creative studio built for the internet. We manufacture attention — through content, campaigns, websites, and systems designed to spread. No safe bets. No forgettable work.

ViralMouth creative studio — dark editorial aesthetic
How we think

ATTENTION IS
ENGINEERED.

Virality isn't luck. It's a system — built from understanding what people actually watch, share, and talk about. We don't guess what works. We reverse-engineer what's already working and amplify it.

Every campaign starts with listening. We find the tension in the audience, build creative around that tension, then push it through every channel that matters — social, search, paid, and creators.

Work With Us
ViralMouth studio culture and creative process
The people

TWO FOUNDERS.
TWO CITIES.

You work with the people who plan, film, edit and build. Nothing gets handed to an account manager.

Shabaaz Yaqub, ViralMouth co-founder, studio portrait
Stoke-on-Trent

Shabaaz Yaqub

Co-founder // Plans the hooks. Runs the strategy.

Shabaaz plans the hooks and directs the shoots, then builds the websites, search and ads that turn the attention into enquiries. He has run digital for Magnum Taxis in Stoke-on-Trent for six years: the website and booking system, local SEO, Google Ads and the social content.

Dom McCaw, ViralMouth co-founder, studio portrait
Manchester

Dom McCaw

Co-founder // Shoots it. Edits it.

Dom films, edits and often appears in the videos. He made the Dough Club and Shakedown videos for two Manchester food brands, and he films and edits the social content for Magnum Taxis.

Recent Work

WHAT WE'VE
BUILT.

Real client work. Video numbers are the public counts on each linked post. Website and ad numbers come from Google Search Console and Google Ads.

Short-form video

Still from the Dough Club video "Pizza stealing setup"
Dough Club // Manchester

Pizza stealing setup

17.9M views / 574K likes on our co-founder Dom's repost

Views and likes on a repost by our co-founder Dom McCaw (Mr Sidequest on Instagram). Dough Club's own posts of the video: 354K views on TikTok and 35K on Instagram.

Instagram · Posted 18 Jun 2025 · Checked 1 Oct 2026 See the Dough Club clip and its proof
Still from the Shakedown video "Milkshake through bag"
Shakedown // Manchester

Milkshake through bag

2.2M views / 56K likes

A milkshake mishap turns the product into the whole visual joke.

Instagram · Posted 4 Mar 2026 · Checked 1 Oct 2026 See the Shakedown clip and its proof
Still from the Magnum Taxis video "POV bus moment"
Magnum Taxis // Stoke-on-Trent

POV bus moment

741K views / 28K likes

A local bus moment creates instant recognition for people who understand the place and character.

Instagram · Posted 30 Mar 2026 · Checked 1 Oct 2026 See the Magnum Taxis clip and its proof

Websites, search and ads

Magnum Taxis website built by ViralMouth
Private Hire // Stoke-on-Trent

Magnum Taxis

17,698 booking enquiries from ads, 12 months

Six years as the full digital partner: site, booking system with card payments, chatbot, local search and paid media.

Website build · Custom web booker + Autocab dispatch · Chatbot · SEO · Google Ads Read the Magnum Taxis case study
PDX Padel website built by ViralMouth
Ecommerce / Shopify // Stoke-on-Trent

PDX Padel

41 to 765 free Google visits a month

Custom product page features to lift add-to-cart, plus a topical-map content system that took organic from near zero to a daily flow of buyers.

Shopify development · Product page features · SEO content system · Google & Meta Ads (previous) Read the PDX Padel case study
M16 Cars website built by ViralMouth
Private Hire // Manchester

M16 Cars

800 booking enquiries, Jan to Aug 2026

New build launched January 2026 with booking system, then Google Ads on top. 800 enquiries from a site that did not exist in December.

Website build · Custom web booker · Google Ads management Read the M16 Cars case study
Start a campaign with ViralMouth
Ready to move?

LET'S MAKE
SOME NOISE.

Tell us what you're launching, selling or trying to grow. We'll build the campaign that gets people paying attention.

START A PROJECT