SOCIAL MEDIA AGENCY
IN MANCHESTER.
Short-form content for Manchester brands, with local filming and editing by Dom McCaw.
Dough Club and Shakedown show the content work; M16 Cars shows the website and ads work.
DOUGH CLUB.
SHAKEDOWN.
Short-form content for two Manchester food brands, with each result linked to its public post.
Milkshake through bag
2.2M views / 56K likes See the original Instagram postMilkshake falling
195K views / 3.7K likes See the original Instagram postSpelling mistake hook
84K views / 1.6K likes See the original Instagram postSHOT AND EDITED
IN MANCHESTER.
Dom McCaw handles filming and editing in Manchester for the content work shown above.
Dough Club's setup turns a familiar delivery moment into a public-facing food conflict in the opening seconds.
Shakedown makes the product the visual joke, using motion, mess, reaction and a replayable ending.
The Dough Club pizza-stealing setup uses staged food tension, and its spelling-mistake hook is comment bait. The Shakedown examples use product-led chaos and a messy visual gag, keeping the food central while the idea carries the clip.
DOUGH CLUB.
SHAKEDOWN.
“One idea of theirs put our pizzas in front of more people than we thought possible. The bit I actually rate is the boring bit: planned, filmed in an hour and a half, and back ready to post while it's still relevant.”
“We show them the product, they come back with hooks we'd never think of. The shake videos went everywhere and filming barely cost us an afternoon.”
M16 CARS.
WEBSITE AND ADS.
New build launched January 2026 with booking system, then Google Ads on top. 800 enquiries from a site that did not exist in December.
booking enquiries, Jan to Aug 2026
cost per enquiry
“We launched the new website in January and the enquiries started pretty much straight away. Over 560 bookings in seven months from a standing start. The booking system just works, customers use it without phoning us.”