Ecommerce build
Full store with a product system handling sizes, box quantities, toppings and upgrades, wrapped in a design loud enough for the brand.
The Crumb Life // Ecommerce // Staffordshire
A bakery that could only sell over the counter. We built the shop, the build-your-own box, the delivery rules and the wholesale channel. Launched February 2026.
Ecommerce build Custom box builder Shipping logic Wholesale channel
Visit the live site 
In plain words
- Before
- Cookies sold over the counter, to people who could get to Staffordshire
- Now
- Customers pick a box size and flavours online. It is baked, packed and shipped nationwide
- Plus
- A wholesale page so cafes and shops can order in bulk. A second income from the same kitchen
The outcomes WHAT IT
WHAT IT
DID.
Nationwide delivery, from one counter
4 custom systems in one build
2 sales channels: direct + wholesale
£0 ad spend since launch
Launched February 2026. First orders came in without any paid support.
“The website feels exactly like the brand. The box builder does what we asked and then some, and the first orders came in without us spending anything on ads.”
The situation WHERE THEY
WHERE THEY
WERE.
The Crumb Life makes NYC-style stuffed cookies in Staffordshire. The product was already winning locally; the constraint was geography. They needed to sell beyond the counter: nationwide shipping, wholesale enquiries, and a storefront that looked as good as the cookies taste.
This was a pure build job. No ads, no SEO retainer. The brief: make the internet taste like the product.
The work HOW WE
DID IT.
DID IT.
Custom box builder
A create-your-own cookie box flow: pick a size, choose flavours, baked and shipped. The kind of feature that turns browsing into buying.
Shipping logic
Order cutoffs tied to real dispatch days, so customers see honest delivery expectations before they pay.
Wholesale channel
A dedicated wholesale page for cafes and shops, opening a second revenue stream beside direct orders.
Want this for your business?
Every engagement above started with a conversation about where the business actually was. That is where we start with you.
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