Magnum Taxis case study
Six years as the full digital partner: site, booking system with card payments, chatbot, local search and paid media.
← All Services Create // Manchester & Stoke-on-Trent
Social Media Content & Video
Scroll-stopping short-form videos, campaign hooks, edits and content systems built for the feeds people actually watch.
Best for launches, offers, founder-led content and brands that need a sharper social presence.
Who does the work: Shabaaz Yaqub (Stoke-on-Trent) and Dom McCaw (Manchester)
The outcome WHAT YOU
WHAT YOU
ACTUALLY GET.
Make people stop, watch, save, share and talk.
We plan, film and edit short-form video for TikTok, Instagram Reels, YouTube Shorts and Facebook. Every video starts with one hook, a moment people recognise in the first seconds, and we build the shoot around it. The formats that have worked for our clients include staged food tension, challenges, spelling mistakes that start comment threads, product-led chaos and local POV humour.
We film on location. Dom McCaw shoots and edits from Manchester, home of Dough Club and Shakedown. Shabaaz Yaqub plans and directs from Stoke-on-Trent, where Magnum Taxis gets around 15 videos a month. For shoots further away, we travel and agree the cost before the shoot.
We also create content for DJS Taxis in Scunthorpe.
Who it's for WHO IT'S
WHO IT'S
FOR.
- Restaurants, takeaways and food brands that want more people through the door.
- Local service businesses that want to be the name people remember.
- Owners who want to post often without filming it themselves.
- Brands with a launch, an offer or an opening coming up.
What you get
DELIVERABLES.
Every engagement includes these outputs — designed to be executed, not just admired.
01
Content strategy
02
Short-form video concepts
03
Shoot plans
04
Editing direction
05
Hooks and captions
06
Monthly content batches
How we work
THE PROCESS.
01
Prep call
We learn what you sell and who buys it, then agree a hook and a shot list for each video.
02
Shoot
We film at your venue or wherever the story is. A Content Shoot takes up to 90 minutes at one location.
03
Edit
Vertical 9:16 edits with captions, cut for TikTok, Reels and Shorts, with one round of changes per video.
04
Learn and repeat
On monthly work, we check what people watch, save and share, then plan the next batch around it.
The proof WORK THAT
WORK THAT
PROVES IT.
A familiar delivery moment becomes a public-facing food conflict in the first seconds.
A milkshake mishap turns the product into the whole visual joke.
A local bus moment creates instant recognition for people who understand the place and character.
Dough Club, Shakedown and Magnum Taxis videos
Short-form videos for two Manchester food brands and a Stoke-on-Trent taxi firm, with the hook behind each one.
Content Shoot
One shoot, three captioned vertical videos, ready to post in five working days. Book online or enquire first.
“They've run our marketing for six years, the websites, the ads, the app, and it's the videos people mention when they get in one of our cars. You give them 90 minutes and it just appears, done properly.”
“One idea of theirs put our pizzas in front of more people than we thought possible. The bit I actually rate is the boring bit: planned, filmed in an hour and a half, and back ready to post while it's still relevant.”
“We show them the product, they come back with hooks we'd never think of. The shake videos went everywhere and filming barely cost us an afternoon.”
Questions
FAQ.
Common questions about social content.
What does a ViralMouth social content engagement include?
Content strategy, short-form video concepts, shoot plans, editing direction, hooks and captions, and monthly content batches — every output built for the feeds your audience already watches.
Which platforms do you create social content for?
We design concepts for the feeds people actually watch — TikTok, Instagram Reels, YouTube Shorts and feed-first social formats — with hooks and edits tuned to each platform's attention pattern.
Do you shoot the video or just direct it?
Both. We build shoot plans and creative direction, then handle editing direction so the final short-form videos land the hook in the first seconds.
How is the content delivered?
In monthly content batches, structured around a content strategy so every video, hook and caption works as a system rather than one-off posts.
How much does social media content cost?
It depends on how many videos and shoots you need, so we price each project after a short call. To try us first, the Content Shoot is a fixed-price package: one shoot and three edited videos in five working days.
Where do you film?
On location, at your venue or wherever the story is. We are based in Manchester and Stoke-on-Trent. For shoots further away, we agree the travel cost before the shoot.
Local pages
WHERE WE SHOOT.
Manchester Social Content
Content work for Dough Club and Shakedown, shot and edited in Manchester by Dom McCaw.
Social Media Management
Day-to-day social planning, publishing, community prompts and reporting wrapped in the ViralMouth creative system.
Web Design & Landing Pages
High-impact websites and landing pages that turn attention into enquiries, bookings, purchases and pipeline.
SEO & Content Growth
Search strategy, content planning and technical improvements that help demand keep building after the campaign moment.
