Shopify development
Custom product page features designed to lift add-to-carts on high-consideration equipment.
PDX Padel // Ecommerce // Stoke-on-Trent
Buyer guides written once, still bringing padel players to the shop from Google every day. 5,942 free visits in 12 months.
Shopify development Google Ads Meta Ads SEO content system
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In plain words
- Before
- 41 people a month found the shop on Google
- After six months
- 765 a month, all free, all from articles we wrote
- Since we left
- Still 500 to 690 a month, every month. The content keeps working without a retainer
Month by month THE NUMBERS
THE NUMBERS
OVER TIME.
Free visits from Google, per month
The SEO content ran November 2025 to June 2026. The line did not fall when it ended. That is the point of owned content.
The outcomes WHAT IT
WHAT IT
DID.
5,942 free Google visits, 12 months
41 to 765 visits a month, Sep to Feb peak
686 visits in August, two months after the work ended
£7,932 Google Ads spend managed, Nov to Apr
4 to 15 monthly ad conversions, Nov to Apr
Search Console, 1 Sep 2025 to 31 Aug 2026. Google Ads figures cover our window only, Nov 2025 to Apr 2026. Ads conversion value tracking was incomplete, so we report volume, not return.
“The content ViralMouth wrote for us still brings in customers months after the work ended. We went from barely any organic traffic to hundreds of clicks a month, and it has held. That was the difference between paying for every sale and getting them for free.”
The part we are proudest of: the content system kept producing after we left. The SEO window closed in June 2026. July brought 632 free visits, August 686. That is the difference between renting traffic and owning it.
The situation WHERE THEY
WHERE THEY
WERE.
PDX Padel is a padel equipment retailer on Shopify, competing against established sports retailers with ten times their budget. Their product pages were standard Shopify and their organic visibility was effectively zero: 41 clicks in September 2025.
The work ran in three layers: product page development to convert more of the traffic they already had, paid campaigns to buy demand, and an SEO content system to build an owned channel that would outlast both.
The work HOW WE
DID IT.
DID IT.
Google Ads
November 2025 to April 2026. Scaled from £779 to £1,723 a month while conversions grew from 4 to 15 a month.
Meta Ads
Ran alongside Google for the same six-month window.
SEO content system
A full topical map with buyer-intent content: racket buyer guides, carbon fibre vs fibreglass, EVA foam cores, shapes, weight. Published on their blog and still live today.
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