Website build
Launched January 2026. Positioned as Manchester Airport and long-distance specialists, with the booking widget on the homepage, WhatsApp quote channel and 24/7 messaging.
M16 Cars // Private Hire // Manchester
New website launched January 2026. Google Ads on top of it. 800 booking enquiries in eight months at £7.93 each.
Website build Custom web booker Google Ads
Visit the live site 
In plain words
- They paid Google
- £6,344 in ads, January to August
- They got
- 800 calls and booking forms
- Each enquiry cost
- £7.93, on a website with no history
Month by month THE NUMBERS
THE NUMBERS
OVER TIME.
Booking enquiries from ads, per month
Airport work is seasonal. April and August are the holiday peaks. July dipped while the account was restructured, then August set the record.
The outcomes WHAT IT
WHAT IT
DID.
800 booking enquiries in eight months
£7.93 cost per enquiry
£6,344 ad spend, Jan to Aug 2026
234 enquiries in the best month (August)
Google Ads account data, 1 Jan to 31 Aug 2026. Enquiries are tracked booking actions (calls and forms). Value tracking not configured, so we report cost per enquiry.
“We launched the new website in January and the enquiries started pretty much straight away. Over 560 bookings in seven months from a standing start. The booking system just works, customers use it without phoning us.”
The situation WHERE THEY
WHERE THEY
WERE.
M16 Cars is a Manchester private hire firm focused on airport and long-distance work. In January 2026 they launched on a new website we built for them, replacing a dated presence with something built to book: integrated booking, WhatsApp quotes, 24/7 messaging.
A new site with no organic history needs demand from day one. That is what the ads were for.
The work HOW WE
DID IT.
DID IT.
Custom web booker
Integrated booking system with instant prices, passengers and luggage, ASAP or scheduled pickups.
Google Ads management
Ongoing campaign management across Manchester airport and transfer terms, structured around the journeys that convert.
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Every engagement above started with a conversation about where the business actually was. That is where we start with you.
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