The rebuild
A full modern redesign on djsscunthorpecars.co.uk. Fast, clean, mobile-first, built around one job: getting a booking started in seconds. The old djtaxis.co.uk now redirects to it.
Private Hire // Scunthorpe
Website rebuildCustom web bookerAutocab dispatch integrationBooking chatbot
The situation WHERE THEY
WHERE THEY
WERE.
DJS Taxis is one of the largest taxi firms in North Lincolnshire. Their old website was a dated template build with real performance problems, and it showed. The footer email was still the website builder's placeholder address. The only way to book online was to download an app first.
They did not need a prettier brochure. They needed booking infrastructure: a site people could actually book through, tied straight into their dispatch system, with a chatbot handling the questions that used to tie up the phones.
The work WHAT WE
WHAT WE
BUILT.
Custom web booker
A proper booking flow integrated with the Autocab dispatch system. Pickup, destination, ASAP or scheduled, passengers, luggage, instant prices. No app download required.
Booking chatbot
A chatbot that handles booking queries and common questions, taking routine load off the control room phones.
The migration
Domain move handled with a permanent redirect from the old domain, required by taxi licensing rules. Existing search presence carried across instead of thrown away.
The outcomes WHAT IT
WHAT IT
DID.
8,500 organic clicks, last 12 months
326K search impressions
9.9 average Google position
2 booking channels added: web booker + chatbot
Organic figures: Google Search Console, Jul 2025 to Jul 2026, measured on the old djtaxis.co.uk property. Post-migration tracking on the new domain is being set up.
Before and after
The old site pushed every visitor to an app download and still had the site builder's placeholder email in the footer. The new one books directly into dispatch.
Want this for your business?
Every engagement above started with a conversation about where the business actually was. That is where we start with you.
START A CONVERSATION