Case Studies
Real client videos, real campaign numbers and the thinking behind the hooks. Not every post is a breakout. The system creates enough sharp ideas for the right ones to travel.
- Metric source
- Public counts on the linked posts
- Checked
- 1 Oct 2026
Featured proof 17.9M
Dough Club video, reposted by our co-founder Dom
17.9M views / 574K likes on our co-founder Dom's repost The point
The hook
Every winning post starts with a visible tension: a delivery setup, a falling shake, a local POV, a challenge rule.
The format
We shape ideas into repeatable formats that can be tested across products, locations, openings and moments.
The result
The breakout gets the headline. The supporting clips prove the campaign had a system around it.
Dough Club 17.9M views / 574K likes on our co-founder Dom's repost
Featured breakdown
The hook The format The result
The breakout of the proof set: once Dom reposted it, one delivery setup travelled far beyond Dough Club's own followers.
A familiar delivery moment becomes a public-facing food conflict in the first seconds.
Simple premise, visible product, fast escalation and a hook people can understand without context.
17.9M views / 574K likes on our co-founder Dom's repost. 18 Jun 2025
Views and likes on a repost by our co-founder Dom McCaw (Mr Sidequest on Instagram). Dough Club's own posts of the video: 354K views on TikTok and 35K on Instagram.
- Source
- See the repost on Instagram
- Posted
- 18 Jun 2025
- Checked
- 1 Oct 2026
Across brands
One breakout result can look lucky in isolation. The trust comes from showing the same thinking across food tension, shake chaos and regional POV humour.
Food tension, challenges and simple public hooks created more than one way to win attention.
The product stayed central while the format gave people a reason to replay and share.
Local humour can travel when the reference is specific enough to feel owned by the audience.
Campaign evidence
Each clip shows the public counts on the post it links to, the date that post went up and the date we checked it.
Pizza stealing setup
17.9M views / 574K likes on our co-founder Dom's repostStaged food tension: A familiar delivery moment becomes a public-facing food conflict in the first seconds.
Views and likes on a repost by our co-founder Dom McCaw (Mr Sidequest on Instagram). Dough Club's own posts of the video: 354K views on TikTok and 35K on Instagram.
See the repost on InstagramProof
- Views
- 17.9M
- Likes
- 574K
- Posted
- 18 Jun 2025
- Checked
- 1 Oct 2026
Milkshake through bag
2.2M views / 56K likesProduct-led chaos: A milkshake mishap turns the product into the whole visual joke.
See the original Instagram postProof
- Views
- 2.2M
- Likes
- 56K
- Posted
- 4 Mar 2026
- Checked
- 1 Oct 2026
POV bus moment
741K views / 28K likesRegional POV humour: A local bus moment creates instant recognition for people who understand the place and character.
See the original Instagram postProof
- Views
- 741K
- Likes
- 28K
- Posted
- 30 Mar 2026
- Checked
- 1 Oct 2026
5 Bite Challenge
431K views / 22K likesChallenge format: A simple challenge gives the viewer a rule, a timer and a reason to keep watching.
See the original Instagram postProof
- Views
- 431K
- Likes
- 22K
- Posted
- 18 Jan 2026
- Checked
- 1 Oct 2026
Milkshake falling
195K views / 3.7K likesMessy visual gag: A falling shake gives the clip an obvious visual payoff.
See the original Instagram postProof
- Views
- 195K
- Likes
- 3.7K
- Posted
- 23 Dec 2025
- Checked
- 1 Oct 2026
Spelling mistake hook
84K views / 1.6K likesComment bait without fake outrage: A small storefront detail becomes a low-stakes talking point.
See the original Instagram postProof
- Views
- 84K
- Likes
- 1.6K
- Posted
- 17 Jul 2025
- Checked
- 1 Oct 2026
Beyond the videos
The same system thinking, applied to websites, booking systems and search. Every screenshot is a live client build. Every number comes from Google Ads or Google Search Console, September 2025 to August 2026.
Websites & booking systems
Private Hire // Stoke-on-Trent
Magnum Taxis
Website build · Custom web booker + Autocab dispatch · Chatbot · SEO · Google Ads
Six years as the full digital partner: site, booking system with card payments, chatbot, local search and paid media.
17,698 booking enquiries from ads, 12 months
£4.15 cost per enquiry
25,442 free Google visits, 12 months
Private Hire // Stoke-on-Trent
Autocab Private Hire
Website build · Booking integration · SEO
Taxi booking website and local search presence for a Stoke private hire operator.
8,647 free Google visits, 12 months
£0 ad spend
Private Hire // Scunthorpe
DJS Taxis
Website build · Custom web booker + Autocab dispatch
Full website with an integrated booking system for a Scunthorpe taxi firm.
2 new ways to book: web + chatbot
8,193 Google visits kept through the domain move
Private Hire // Manchester
M16 Cars
Website build · Custom web booker · Google Ads management
New build launched January 2026 with booking system, then Google Ads on top. 800 enquiries from a site that did not exist in December.
800 booking enquiries, Jan to Aug 2026
£7.93 cost per enquiry
Bakery // Staffordshire
The Crumb Life
Website build · Ecommerce
Bakery storefront with online ordering, a custom cookie box builder and delivery scheduling.
Nationwide delivery from one counter
Feb 2026 launched
Private Hire // Staffordshire & Cheshire
Local Aggregator Network
Hyper-local site builds · Local SEO
Hyper-local taxi sites built to own surrounding-town searches like Uttoxeter, feeding demand back to the main brand.
3.5 Google position for "uttoxeter taxis"
1,689 free Google visits, 12 months
SEO & paid growth
Private Hire // Southampton
iRide Taxis
Google Ads management · Aggregator site strategy
Google Ads for a Southampton airport and cruise transfer firm, plus an aggregator site capturing extra local demand.
1,353 booking enquiries in seven months
£3.49 cost per enquiry
Ecommerce / Shopify // Stoke-on-Trent
PDX Padel
Shopify development · Product page features · SEO content system · Google & Meta Ads (previous)
Custom product page features to lift add-to-cart, plus a topical-map content system that took organic from near zero to a daily flow of buyers.
41 to 765 free Google visits a month
686 a month, two months after we stopped
5,942 free Google visits, 12 months
Private Hire // Cork, Ireland
Satellite Taxis
Google Ads
Google Ads management focused on airport transfer bookings in Cork.
421 airport booking enquiries, Mar to Aug 2026
€4.60 cost per enquiry
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