Autocab Private Hire // Private Hire // Stoke-on-Trent

A website, a booking system and a chatbot. No ads. Around 720 people a month find the site on Google and can book on the spot.

Website build Custom web booker Chatbot Local SEO
Visit the live site
The Autocab Private Hire website with the Plan your ride booking widget
In plain words
They paid for ads
Nothing. £0 in 12 months
They got
8,647 visits from Google search, free
Every month
About 720 visitors, steady all year, landing on a page they can book from
Month by month

THE NUMBERS
OVER TIME.

Free visits from Google, per month

No spikes, no drops. Town pages, airport pages and service pages holding around 720 visits a month for a full year.

The outcomes

WHAT IT
DID.

8,647 free Google visits, 12 months
423K times shown in Google results
~720 visits a month, steady
£0 ad spend behind these numbers

Google Search Console, 1 Sep 2025 to 31 Aug 2026. No paid campaigns ran in the window.

The situation

WHERE THEY
WERE.

Autocab Private Hire operates in the same Uber-pressured Stoke-on-Trent market as every local firm. The brief was a proper booking website with real local search coverage: something that could take bookings directly and get found across the whole region, not just the city.

No ad budget behind this one. Everything below is organic.

The work

HOW WE
DID IT.

01

Website build

A hero-led build with the booking flow front and centre: plan the ride, pick the vehicle, confirm. Built to convert mobile visitors, where most local taxi searches happen.

02

Custom web booker

A multi-step booking system integrated with dispatch: journey, vehicle, details, confirmation, with flight fields for airport work.

03

Chatbot

On-site chat handling booking queries and common questions.

04

Local SEO architecture

Service-area pages across Staffordshire, Newcastle-under-Lyme, the Moorlands, Cheshire, Derbyshire and Shropshire, plus airport pages and service pages for corporate, courier, minibus, executive and NHS work.

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Every engagement above started with a conversation about where the business actually was. That is where we start with you.

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