Google Ads management
Full account management across their transfer terms. Restructured campaigns around the journeys that actually convert: airport runs and cruise terminal transfers, timed around sailings and flight peaks.
Private Hire // Southampton
Google Ads managementAggregator site strategy
The situation WHERE THEY
WHERE THEY
WERE.
iRide is a Southampton transfer firm specialising in airport and cruise terminal work. Southampton is a tough patch: cruise-season demand is huge, but every operator in the city bids on the same airport terms.
They needed bookings at a cost that made the maths work, and they needed more demand than a single brand site could catch.
The work WHAT WE
WHAT WE
BUILT.
Aggregator strategy
A supporting local site built to capture surrounding search demand the main brand could not rank for, feeding extra bookings into the same operation.
The outcomes WHAT IT
WHAT IT
DID.
1,353 conversions in seven months
£3.49 cost per conversion
£4,721 total ad spend managed
459 conversions in the peak month
Account data, Jul 2025 to Jan 2026, pulled directly from Google Ads. Conversions are tracked booking actions (calls and forms). Conversion value tracking was not configured, so we report cost per conversion rather than ROAS.
Peak run-rate was 330 to 460 conversions a month through the autumn cruise season. The engagement ended in January 2026 when the account moved on; the seven months above are the full picture of our window.
Want this for your business?
Every engagement above started with a conversation about where the business actually was. That is where we start with you.
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