Google Ads management
Ongoing campaign management since March 2026, structured around Cork airport transfer intent: the searches people make when they actually need a car to the airport, not generic taxi terms.
Satellite Taxis // Private Hire // Cork, Ireland
Six months of Google Ads aimed at one thing: people in Cork who need a car to the airport right now.
Google Ads management
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In plain words
- They paid Google
- €1,936 in ads, March to August
- They got
- 421 calls and booking forms
- Each enquiry cost
- €4.60, on a budget of about €320 a month
Month by month THE NUMBERS
THE NUMBERS
OVER TIME.
Booking enquiries from ads, per month
A small budget, kept tight on airport searches. June dipped when spend was cut back; July and August recovered as it went back up.
The outcomes WHAT IT
WHAT IT
DID.
421 booking enquiries in six months
€4.60 cost per enquiry
€1,936 ad spend, Mar to Aug 2026
92 enquiries in month one
Google Ads account data, 1 Mar to 31 Aug 2026. The account bills in euros. Enquiries are tracked booking actions (calls and forms). Value tracking not configured, so we report cost per enquiry.
“We asked for more airport work and that is exactly what the ads bring in. Over 320 bookings in five months at a cost per booking we can defend. No fluff, just the numbers each month.”
The situation WHERE THEY
WHERE THEY
WERE.
Satellite Taxis is one of Cork's longest-running taxi firms. The profitable work in Cork is airport transfers, but every operator in the city bids on the same terms, and app competitors like Free Now sit on top of the market.
They came to us for one thing: win more airport bookings from Google at a cost that makes the maths work.
The work HOW WE
DID IT.
DID IT.
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