Magnum Taxis case study
Six years as the full digital partner: site, booking system with card payments, chatbot, local search and paid media.
← All Services Amplify // Manchester & Stoke-on-Trent
PPC, Paid Social & Search
Paid campaigns that push the winning creative further across Meta, TikTok, Google and high-intent search.
Best for brands ready to turn strong creative into measurable demand.
Who does the work: Shabaaz Yaqub (Stoke-on-Trent)
The outcome WHAT YOU
WHAT YOU
ACTUALLY GET.
Put budget behind the ideas already built to travel.
We run Google Ads, Meta and TikTok campaigns and manage them to the cost of each enquiry or sale, not to clicks. We track calls, forms and bookings back to the ad that brought them in, then move the budget to what works.
For Magnum Taxis in Stoke-on-Trent, 12 months of Google Ads brought 17,698 booking enquiries at £4.15 each. Their monthly spend has grown from £465 when we started in 2020 to over £6,500. M16 Cars in Manchester had 800 booking enquiries at £7.93 each in their first eight months.
Who it's for WHO IT'S
WHO IT'S
FOR.
- Businesses that take bookings or calls, such as taxi and private hire firms.
- New websites that need enquiries from day one.
- Online shops that want paid demand while their SEO builds.
What you get
DELIVERABLES.
Every engagement includes these outputs — designed to be executed, not just admired.
01
Paid strategy
02
Campaign setup
03
Creative testing
04
Landing page alignment
05
Optimisation
06
Reporting
How we work
THE PROCESS.
01
Tracking first
We set up tracking for calls, forms and bookings before we spend, so every result has a source.
02
Build the campaigns
Campaigns match the services and places you want to win, with ad copy written for each town or offer.
03
Feed back value
Where bookings carry a value, we send it back to Google, so the ads chase profitable work, not cheap clicks.
04
Report
You see spend, enquiries and cost per enquiry every month.
The proof WORK THAT
WORK THAT
PROVES IT.
M16 Cars case study
New build launched January 2026 with booking system, then Google Ads on top. 800 enquiries from a site that did not exist in December.
iRide Taxis case study
Google Ads for a Southampton airport and cruise transfer firm, plus an aggregator site capturing extra local demand.
“Uber really ramped up their advertising in Stoke-on-Trent, so it was important that we advertised properly. We've grown our fleet of drivers, and with ViralMouth's marketing the bookings started to flow in. We're getting a lot more high-value bookings now. The TikTok videos have done great too. Passengers are always telling us the content is funny and engaging.”
“We launched the new website in January and the enquiries started pretty much straight away. Over 560 bookings in seven months from a standing start. The booking system just works, customers use it without phoning us.”
Questions
FAQ.
Common questions about ppc.
What's included in your PPC service?
Paid strategy, campaign setup, creative testing, landing page alignment, optimisation and reporting across Meta, TikTok, Google and high-intent search.
Which platforms do you run paid campaigns on?
Meta, TikTok, Google and high-intent search — we put budget behind the creative already built to travel, on the channels your audience actually uses.
Do you create the ad creative or use ours?
We run creative testing on the strongest concepts — yours or produced through our social content work — then optimise around what performs.
How do you measure paid performance?
Through reporting on spend, creative performance and landing page alignment, optimising so budget goes behind the ideas already built to convert.
How much should we spend on ads?
It depends on your market and your margins. Magnum Taxis started at £465 a month and scaled once the cost per enquiry held. We agree a starting budget with you after a short call.
How much does PPC management cost?
We price management case by case, after a short call about your goals and budget.
Social Media Content & Video
Scroll-stopping short-form videos, campaign hooks, edits and content systems built for the feeds people actually watch.
Social Media Management
Day-to-day social planning, publishing, community prompts and reporting wrapped in the ViralMouth creative system.
Web Design & Landing Pages
High-impact websites and landing pages that turn attention into enquiries, bookings, purchases and pipeline.
