PDX Padel case study
Custom product page features to lift add-to-cart, plus a topical-map content system that took organic from near zero to a daily flow of buyers.
← All Services Compound // Manchester & Stoke-on-Trent
SEO & Content Growth
Search strategy, content planning and technical improvements that help demand keep building after the campaign moment.
Best for service businesses and content-led brands that need compounding organic traffic.
Who does the work: Shabaaz Yaqub (Stoke-on-Trent)
The outcome WHAT YOU
WHAT YOU
ACTUALLY GET.
Capture intent while your social creative builds demand.
We plan and write the pages that bring customers from Google without paying for each click. The work starts with a map of the searches your buyers make. Then we write one page or guide for each question and link them together, so Google can see how the topics fit.
For PDX Padel, a padel shop in Stoke-on-Trent, our buyer guides took free Google visits from 41 a month to 765 in six months. Two months after the work ended, they still brought in 686 visits a month. For Magnum Taxis, town and airport pages hold around 2,000 free visits a month.
Who it's for WHO IT'S
WHO IT'S
FOR.
- Local businesses that want to rank in the towns around them.
- Online shops where buyers research before they buy.
- Businesses paying for every click that want a channel they own.
What you get
DELIVERABLES.
Every engagement includes these outputs — designed to be executed, not just admired.
01
Keyword strategy
02
Content briefs
03
On-page SEO
04
Technical checks
05
Local SEO
06
Performance tracking
How we work
THE PROCESS.
01
Search map
We list the searches your buyers make and group them by topic, from first research to ready to buy.
02
Fix the base
We check speed, indexing and page structure, and fix what stops pages from ranking.
03
Write and link
We write pages and guides that answer real questions, each linked to the service or product it supports.
04
Track
We follow clicks and enquiries in Search Console and your analytics, and plan the next pages from what works.
The proof WORK THAT
WORK THAT
PROVES IT.
Magnum Taxis case study
Six years as the full digital partner: site, booking system with card payments, chatbot, local search and paid media.
Autocab Private Hire case study
Taxi booking website and local search presence for a Stoke private hire operator.
“The content ViralMouth wrote for us still brings in customers months after the work ended. We went from barely any organic traffic to hundreds of clicks a month, and it has held. That was the difference between paying for every sale and getting them for free.”
“Uber really ramped up their advertising in Stoke-on-Trent, so it was important that we advertised properly. We've grown our fleet of drivers, and with ViralMouth's marketing the bookings started to flow in. We're getting a lot more high-value bookings now. The TikTok videos have done great too. Passengers are always telling us the content is funny and engaging.”
Questions
FAQ.
Common questions about seo.
What does your SEO service include?
Keyword strategy, content briefs, on-page SEO, technical checks, local SEO and performance tracking — the work that helps demand keep building after the campaign moment.
How does SEO fit with social content?
Social creative builds demand; SEO captures it. We plan keyword strategy and content briefs so the intent your campaigns create has somewhere to land and convert.
Do you handle technical SEO?
Yes — technical checks cover crawlability, page structure and performance basics that help your content actually rank, not just get published.
Is this suited to local businesses?
Yes. Local SEO is part of the deliverables, so service businesses and location-led brands can capture nearby intent alongside broader content growth.
How long does SEO take to work?
Months, not weeks. PDX Padel's guides went live from November 2025, and free visits from Google passed 700 a month by February 2026.
How much does SEO cost?
It depends on how many pages and topics you need. We price each project after a short call.
Social Media Content & Video
Scroll-stopping short-form videos, campaign hooks, edits and content systems built for the feeds people actually watch.
Social Media Management
Day-to-day social planning, publishing, community prompts and reporting wrapped in the ViralMouth creative system.
Web Design & Landing Pages
High-impact websites and landing pages that turn attention into enquiries, bookings, purchases and pipeline.
